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  1. Home
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  3. My Best Life in Jewelry
  4. INTRODUCING BROSWAY AND JAI JEWELRY- NOW AT VAN SCOY JEWELERS
My Best Life in Jewelry

INTRODUCING BROSWAY AND JAI JEWELRY- NOW AT VAN SCOY JEWELERS

Published: Jun 11, 2025
INTRODUCING BROSWAY  AND JAI JEWELRY- NOW AT VAN SCOY JEWELERS
Author: 
Cindy Franchitti
At Van Scoy Jewelers of Wyomissing, we’re always on the lookout for jewelry that’s stylish, affordable, and fun pieces that fit your lifestyle and your budget. That’s why we’re excited to introduce Brosway, an Italian brand that makes a perfect gift for graduations, holidays, or even as travel jewelry.

Why Brosway?
Brosway combines modern design with high-quality materials to create jewelry that’s wearable, durable, and fashion-forward. Whether you're shopping for someone special or treating yourself, Brosway offers eye-catching style without the high price tag.

Crafted with Care
Brosway jewelry is made using a variety of premium materials known for both beauty and durability:
  • 316L Stainless Steel: Also called surgical steel, this hypoallergenic metal resists stains and scratch perfect for everyday wear.
  • 925 Sterling Silver: Found in select collections for a timeless, elegant look.
  • Gold Plating (PVD Coating): A high-tech process that gives jewelry a rich finish while resisting tarnish and wear.
  • Swarovski® Elements Crystals: Add a touch of sparkle and brilliance, especially in collections like Mademoiselle and Romeo & Juliet.
  • Leather and Cotton Macramé: Introduce texture and color, particularly in bracelet designs.
  • All Brosway pieces reflect meticulous Italian craftsmanship, blending fashion and function seamlessly.

JAI Jewelry: Materials and History

Materials Used in JAI Jewelry

JAI Jewelry, a brand under John Hardy Limited, is renowned for its high-quality materials and craftsmanship. The primary materials include:
  • Sterling Silver: The core material for most pieces, offering durability and a classic aesthetic.
  • 14K Gold: Incorporated in select designs for added luxury and contrast.
  • Gemstones: Features a variety of stones such as white topaz, green agate, and mother-of-pearl doublets, often used in stackable rings and statement pieces.
  • Leather and Macramé: Utilized in bracelets and cuffs to introduce texture and color contrasts.
  • History of JAI Jewelry

JAI Jewelry was introduced as a more accessible line from the renowned John Hardy brand. The name "JAI" means "heart" in Thai and "goodness" in Hindi, reflecting the brand's ethos of heartfelt design and craftsmanship. The line was designed to offer the intricate, artisan-crafted jewelry John Hardy is known for, but at a more approachable price point.

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