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  1. Home
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  3. My Best Life in Jewelry
  4. WHY INDUSTRY AFFILIATIONS MATTER FOR YOUR JEWELRY PURCHASE
My Best Life in Jewelry

WHY INDUSTRY AFFILIATIONS MATTER FOR YOUR JEWELRY PURCHASE

Published: Oct 1, 2025
WHY INDUSTRY AFFILIATIONS MATTER FOR YOUR JEWELRY PURCHASE
Author: 
Cindy Franchitti
Trust is not just a feeling. It is earned.
In a world where you can buy diamonds with a click or a gold chain off a TikTok live stream, one essential question often gets overlooked:

Who is holding these sellers accountable?
It is a question we have been thinking about a lot lately, especially after hearing from customers who want to know what is real, what is ethical, and who they can trust. That is why we want to share something not-so-flashy, but incredibly important: our professional affiliations in the jewelry industry and why they matter for you.

Our Commitment Through Industry Affiliations
We are proud members of some of the most respected organizations in the jewelry world. These memberships are not symbolic—they are earned and maintained through accountability, education, and a commitment to ethics.

American Gem Society (AGS)
The AGS is one of the most prestigious organizations in our industry. Membership is not automatic; it requires rigorous education, ethics training, and testing to prove both knowledge and qualifications.

Even after acceptance, AGS members must continually uphold strict standards for consumer protection, truth in advertising, and ongoing professional development. This means we are committed not just to selling jewelry, but to protecting your investment and your trust.

AGTA, Jewelers of America, and the Pennsylvania Jewelers Association
These organizations connect us with ongoing developments in ethical sourcing, fair trade practices, and gemstone authenticity. They ensure we operate to a recognized standard, not just as a store, but as part of a professional community that values integrity.

Membership comes with annual dues, continuing education, and a code of ethics we agree to uphold. We choose to participate because transparency and accountability matter.

GIA Alumni Association
As a graduate of the Gemological Institute of America, I have been trained by the most respected gemological institution in the world. This training means I do not guess when evaluating your diamonds, sapphires, or heirloom pieces. I rely on education, science, and ongoing learning to provide accurate and honest assessments.

Why This Matters to You
When you are spending hundreds or thousands of dollars on something as meaningful as fine jewelry, you deserve to know:

  • That what you are buying is authentic
  • That it has been ethically sourced
  • That the seller is being held to a higher standard than simply “make the sale”
When you buy online from a business without credentials, who is making sure you are not being misled? Often, no one, unless that business chooses to be held accountable, as we do.

We Choose Accountability
We are not perfect, but we align ourselves with organizations that require more from us because you deserve that. Trust is not built on marketing. It is built on action, commitment, and a willingness to be held to the highest standards.

Next time you shop for something important, ask the seller:

  • What organizations are you affiliated with?
  • Who holds you accountable?
If they cannot answer, that is your answer. We are proud to say we can.

If you are looking for a jeweler who values transparency, ethics, and excellence, visit Van Scoy Jewelers in Wyomissing, Pennsylvania. We would be honored to earn your trust.
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