Being an observant and cautious buyer is key to a good purchase. Here are some tips to help you get the best value on your jewelry purchase and end up with jewelry that you love.
Beware of huge discounts offered. If an item is marked down by 40 percent or more, it's a good idea to ask some questions. Ask if the merchandise has ever been offered at the regular price, for how long it was offered at the regular price, and if the price purposely inflated and then lowered to lure you into thinking you're saving money.
Customer satisfaction is a top priority for most businesses and there is nothing wrong with a legitimate discount. However, deceptive pricing presents no bargain for you. Being able to compare quality, price, and services gives you the advantage of making the right choice. And, don't hesitate to ask questions!
Always look for the karat mark. When shopping around for gold jewelry, always check that the karat sign (14K or 18K) is clearly marked, along with the manufacture's trademark. If looking to purchase a gold necklace, check the clasp or end for the karat mark and trademark. Buyers only from reputable dealers insure that you are getting what you pay for. Also, anything 10K gold or less cannot legally be marked or sold as gold in the United States.
Be able to distinguish between genuine and counterfeit watches. Beware of people trying to sell counterfeit watches for as low as $50. The watches are most likely not genuine, hold little value, and carry no manufacture's warranty. Promoters usually stamp brand names on the dials of counterfeit watches.