Gold has four characteristics that make it a universal treasured possession.
Beauty.
With its ability to be enhanced with other metals, gold can be created in a variety of colors, including yellow, white, green, and pink.
Purity.
It has been estimated that only 100,000 tons of gold have been taken from the earth during recorded history. Gold can be found in many parts of the earth, including seas, rivers, and land, but it is not easy to extract. Mining is extremely expensive, and time consuming, and it takes several tons of ore to produce just one ounce of this metal.
Durability.
Ever since the time of the Egyptians, gold has been used for jewelry and hand-wrought objects. You can see today in museums the charm of these objects and their enduring beauty.
Workability.
Gold can be melted and/or shaped to create any design you are looking for. It can be alloyed with other metals to increase the strength or change the color. This beautiful metal also can be re-melted and used again to create new designs.